Noted

Brand Identity & Collateral for Noted, a stationery brand specializing in custom paper goods.

The vision for Noted was to create a brand identity that mirrored the beauty, personalization, and craft behind bespoke stationery. The branding needed to feel elevated and timeless, with enough flexibility to adapt across custom-designed collections.

The design system leaned into refined typography, delicate flourishes, and a balanced palette that felt modern yet classic. Supporting collateral — from business cards to packaging — was designed to extend the tactile, thoughtful nature of stationery itself. Every piece reinforced Noted’s ethos: personal, polished, and designed to make every detail memorable.