Sarala Bohm MUA

Brand Identity & Social Media Templates for Sarala Bohm, a makeup artist seeking an elevated yet approachable presence.

The goal of this project was to create a visual identity that elevated Sarala’s artistry while still reflecting her approachable and creative personality. The brand needed to strike a balance: soft and elegant enough to appeal to high-end clients, yet fun and versatile to mirror the creative energy of the beauty industry.

A muted yet modern palette paired with clean, stylish typography brought sophistication, while playful accents introduced personality and approachability. Social media templates were designed to be effortless and adaptable, giving Sarala a polished yet flexible toolkit to showcase her work online. The final identity equips her with visuals that feel both professional and unmistakably personal.