Shomer Habayit

Branding & Website Design for Shomer Habayit, a nonprofit offering compassionate, strategic support for families navigating divorce in the Orthodox Jewish community.

This project involved creating a full visual identity and custom website that reflected Shomer Habayit’s mission: to bring stability, clarity, and calm to families in crisis. The branding needed to balance emotional sensitivity with strength—offering a sense of safety without losing authority. We developed a visual language rooted in soft neutrals and grounding tones, paired with clean typography and gentle design flourishes to communicate both professionalism and warmth.

The website was designed to feel clear, calming, and easy to navigate—providing quick access to services, donation options, and intake forms. Thoughtfully structured content guides users through what can often be an overwhelming process, while subtle design details reinforce the organization’s message of support, structure, and healing.