Take Care

Brand Identity & Packaging Concept for Take Care, a skincare subscription brand designed to make self-care simple and soothing.

This concept was built around the idea that skincare can be more than routine — it can be a ritual of prioritizing yourself. The brand identity needed to evoke calm, relaxation, and a sense of gentle encouragement to “take care.”

Soft, soothing colors paired with delicate typography created a visual tone of ease and serenity. Packaging was designed to feel like an extension of self-care itself — thoughtful layouts, tactile finishes, and subtle details that elevate the unboxing into a moment of calm. Every design decision reinforced the brand’s mission: to help people treat themselves with the same care they give to others.