Urban Zen

Brand Identity for Urban Zen, a yoga studio concept dedicated to modern mindfulness and balance.

This project involved developing a full brand identity that reflected the essence of yoga: strength and serenity coexisting in harmony. The branding needed to feel modern enough to resonate with a city-based audience while staying true to the calming, restorative nature of the practice.

The visual language centered on clean, minimal typography paired with a soft, grounding palette — drawing inspiration from natural elements to create a sense of peace. Subtle geometric forms echoed balance and flow, giving the identity both structure and fluidity. The result is a flexible system that feels polished yet approachable, ready to extend across studio signage, merchandise, and digital platforms.