Willow & Stone

Brand Identity & Packaging Design for Willow & Stone, a home décor brand rooted in sustainability and elevated, nature-inspired design.

The project required crafting a brand identity that reflected the brand’s ethos: sustainably sourced materials, tactile beauty, and timeless style. The design direction was earthy and moody, capturing the raw textures and tones of stone, wood, and natural fibers.

Typography choices leaned refined but organic, while a muted palette of deep neutrals and natural hues reinforced the brand’s grounding presence. Packaging was designed to feel tactile and sophisticated, using clean layouts and layered textures to highlight the eco-conscious story behind the products. Together, the identity and packaging established Willow & Stone as a brand that is both luxurious and deeply connected to nature.